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Workstream

Marketing Lead

SF Bay Area or Utah
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Workstream

Workstream (www.workstream.is) transforms the way deskless workers work, starting from automating their hiring and onboarding workflows. We help companies to streamline the hiring process with workflow automation, SMS communication and machine learning. Our clients include Jamba Juice, McDonald's, Westin, Marriott, Uber, Subway, Dunkin', Panera Bread, Coupa Cafe, Sightglass Coffee, Equator Coffee and more. We are a team from Stanford, MIT, Google, Y Combinator, Harvard, Cornell, Yelp, Qualtrics, Glassdoor, WeChat and more and are backed by investors including Basis Set Ventures, Valar Ventures, ex-Googler Fund, Peterson Ventures, Joe Montana, CEO of Zoom, CEO of Logitech, COO of Yelp, Chairman of JetBlue, CMO Hubspot, and more. Global at our core, we are headquartered in San Francisco, and have presence in the US, Europe, China and Singapore from day one.

Position overview

Workstream is looking for an entrepreneurial, scrappy and passionate marketing lead to be based out of San Francisco Bay Area or Utah. The position will have an opportunity to grow into a leadership role and will be working closely alongside the CEO to come up with a marketing/growth strategy for the team. You will be responsible for owning the number of qualified leads and revenue numbers with the CEO, and it will involve a lot of experiments, trials, hustling, prospecting, phone calls, and will be a highly entrepreneurial role. The position will have a lot of room and opportunity to expand into a sales & business development leader within the team quickly as the team grows. If you are looking for a relaxed 9-5, please back away slowly. If you are insanely bright, hard working, humble, and looking to grow your career on the ground floor of an exciting and fast-growing software-as-a-service (SaaS) business, this is for you. We are looking for someone that can grow with our team over time. You will start as a Marketing Lead; we don’t do fancy titles, but your plate will be as full as you want it to be, and then some. You will succeed if you have a startup mentality of “getting sh*t done”, because to start, the work will be heavily execution-focused. You will grow as the company scales, and it’ll be up to you (and your performance) to determine how your career progresses.

Responsbilities

Responsibilities • You will set up the overall marketing strategy and infrastructure for the company • You will be the owner for generating inbound and outbound leads for the company. • You will have experiences creating high quality organic content, landing pages, keywords optimization, channel partners, and more. You will have experiences working with Google adwords, LinkedIn ads, Facebook ads and more. • Together with the CEO, to own and lead marketing and demand generation for the team - to set a goal together and to own that goal • Conduct experiments and be highly analytical to come up with the most efficient way to generate inbound leads for the team • Be data-driven to A/B for best channels to optimize for optimum number of leads with strong buying intent • You will work closely with the sales and account executive team to facilitate the handing over of leads from marketing to sales team

Requirements

• You resonate with our company values. Culture fit is must have for us, and hopefully these will resonate with you! https://docs.google.com/document/d/1SHaeKG3IUy_1kE0y8FRnM8PPoEdMS0gmNIsSP3dG-3A/edit
 • You are humble, hungry, disciplined, and curious.
 • You are an excellent written and verbal communicator – which is especially key in a remote team that relies more on asynchronous communication than on watercooler chats. 
 • You have empathy for customers. You are highly skilled at discovering customer needs through talking to them. You combine soft and hard data to make marketing and growth decisions.
 • You have fantastic problem-solving abilities, analytical horsepower , an attention to detail, and a willingness to do whatever it takes to get things done.
 • You have 2+ years experience in marketing or demand generation in B2B SaaS. You can easily get a job at Intercom, but would rather be marketing lead #1 at a fast growing startup. 
 • Nice to have: experience working as an hourly blue collar worker in the past. 
 • Nice to have: experience with marketing software products for users not in tech (such as retail, hospitality, logistics, etc.). 
 • You have experience using Hubspot marketing